At a tune of $10 Million. Keep in mind, that's about 6-7 pairs of the new Air Jordans.
SEGA KICKS OFF MARKETING CAMPAIGN FOR CRITICALLY ACCLAIMED SEGA SPORTS NBA
2K3
Emphasizing the Strength of its NBA Video Game Franchise, Company Launches
$10 Million Marketing Campaign for "SEGA Sports NBA 2K3"
SAN FRANCISCO - (October 10, 2002) - SEGA(R) of America, Inc. today
announced the details of its marketing campaign for its critically acclaimed
NBA video game, "SEGA Sports(TM)" NBA 2K3" for the PlayStation(R)2 computer
entertainment system, the Xbox(TM) video game system from Microsoft(R) and
the Nintendo GameCube(TM). Supporting "SEGA Sports NBA 2K3" with $10
million in marketing, the company is launching an integrated marketing
program including an extensive advertising campaign, national sponsorships
and key promotions with partner ESPN, The Worldwide Leader in Sports.
"Receiving rave reviews from gaming critics, 'SEGA Sports NBA 2K3' is the
leading basketball simulation on the market," said Tom Nichols, vice
president of sports marketing, SEGA of America, Inc. "Befitting a game of
this magnitude, SEGA is putting major marketing muscle behind the title
including TV advertising that like the game, blurs the lines between 'SEGA
Sports NBA 2K3' and an NBA telecast."
Focusing on the strength of the franchise and the unmatched authenticity of
the title, the advertising campaign for "SEGA Sports NBA 2K3" will emphasize
authority and deliver the emotion and realism of the NBA. Created by Leagas
Delaney, San Francisco, and directed by award-winning hip hop music video
director, Hype Williams, the 30-second "SEGA Sports NBA 2K3" television spot
embodies the true spirit of the sport utilizing key athletes and their moves
including: dunks from Vince Carter, forward for Toronto Raptors; three point
shots from Gary Payton, guard for the Seattle Supersonics; and tenacious
defense from Ben Wallace, forward for the Detroit Pistons.
The spot will launch Thursday, October 10, 2002 and will continue on both
broadcast and cable networks including CBS, ESPN, MTV and others. The print
campaign is currently running in leading gaming, sports and consumer
magazines. SEGA will also support "SEGA Sports NBA 2K3" with a national
promotion with ESPN and tie-ins with the ESPN Zone. Additionally, SEGA
Sports will have a strong presence at major sports events including the NBA
All-Star Game where SEGA Sports will host the third annual SEGA Sports NBA
All-Star Celebrity Challenge. Regional NBA-tied promotions for the title
will take place at major video game retailers nationwide.
"SEGA Sports NBA 2K3" delivers the most authentic and entertaining NBA
basketball experience with unmatched player and ball physics, an ESPN
telecast-style presentation, groundbreaking animations, an in-depth
Franchise Mode and full online gameplay on PlayStation 2 and Xbox. "SEGA
Sports NBA 2K3" is endorsed by NBA All-Star Allen Iverson of the
Philadelphia 76ers and is currently available at retailers nationwide for a
suggested retail price of $49.95.