The mini-site looks to be a placeholder until the preview events later this month.
Nintendo recently launched a web page for the Nintendo 3DS on their European sites.
The page only contains a picture of the 3DS and the words "See It. 2011", giving no further details. It is likely that the page will be updated following the 3DS Preview Events on January 19.
In 2004, Nintendo introduced the first DS with slogans such as "See It. Touch It. Play It." and "Touching is Good".