The environmental group calls Wii the most "energy efficient" console, then slaps Nintendo with a zero rating.
Greenpeace’s quarterly Guide to Greener Electronics, issued yesterday, gave Nintendo the "dubious honour of being the first company to score 0/10." The rating comes as the environmental group added video game console manufacturers to its ranking, which also included Microsoft with a rating of 2.7/10.
Yet, Greenpeace remarked on the energy efficiency of Nintendo’s Wii console, adding "energy use is not yet covered in the ranking." So what is?
Nintendo scored zero in every category in Greenpeace's ranking, ranging from the use of harmful chemicals in manufacture to recycling practices. Closer inspection reveals the score not based on the company’s practices or standards, but on what information they did not provide to Greenpeace.
In June, Nintendo released its environmentally friendly policies to the public, which included the use of recyclable materials and restrictions on harmful substances:
"We require that manufacturers not use any banned substances in components, nor use them in the manufacturing process for any components used inside of our products. This requirement also extends to suppliers of packaging, marketing materials, and other items used in the marketing and distribution of our products."
Nintendo World Report has contacted Nintendo of America seeking comment on this matter, but we did not recieve a reply before press time. When we hear an official comment from NOA, we'll pass it on to you.
Steven Rodriguez contributed to this report.