Nintendo's head honcho sits down with Newsweek's N'Gai Coral to talk business.
N'Gai Coral, the head of Newsweek's "Level Up" videogame blog, just posted an interview he did with Nintendo president Satoru Iwata way back in July at E3. The two talk about all things Nintendo, including the company's strong focus on the casual gamer, the DS' dominance, and Nintendo's perception in the marketplace (below).
There were doubts, of course, when we first began this whole approach. Once we were able to show success with what we were doing, that's what brought about that initial change that you're speaking of. Being part of the entertainment industry, part of our job is to surprise our audiences. So actually, if you look at this pattern where we came out with these ideas, everyone said you're not going to succeed, and yet we overcome all these obstacles and we do succeed, there's sort of a drama in there that is very fitting for us being part of the entertainment industry.
The full interview is available on Level Up.