Sega of America is under new management yet again.
SEGA OF AMERICA ANNOUNCES NEW PRESIDENT AND COO
SAN FRANCISCO - (October 1, 2003) - SEGAĆ of America, Inc., fully owned
subsidiary of SEGA Corporation in Tokyo, Japan, today announced that Hideaki
Irie has joined SEGA of America as president and chief operating officer,
effective October 1, 2003.
As president and COO, Irie's responsibilities will include directing SEGA's
console software gaming businesses in North America, including all product
and business development, marketing, sales, operations and content. Irie
brings more than a decade of leadership experience to the helm, which
includes a previous presidential role.
Irie is a 20-year video game industry veteran with 15 years management
experience with U.S.-based video game publishers. He joins SEGA from video
game publisher AgeTec, Inc., where he was a founding member and served as
president and CEO for five years. Prior to that, Irie was a president of
video game and peripheral publisher, ASCII Entertainment Software Inc. for
six years, which was a subsidiary to Japan-based ASCII Corporation.
"Hideaki has the leadership skills and experience to oversee all aspects of
SEGA of America, and we look forward to having him ensure the success of the
future strategic direction of our business in North America," said Hisao
Oguchi, president, SEGA Corporation.