Nintendo recently announced the dates for it's upcoming European trade show, called The Nintendo Show. The show will occur on September 1st and 2nd. This is the same weekend as the European Consumer Trade Show. The first day of the show will be invitation only and day two will be open to anyone with an ECTS pass. Nintendo's MD of sales and marketing, David Gosen, had this to say:

"The Nintendo Show will be a unique experience. The response we have received from E3 has been overwhelmingly positive and the manner in which we unveil our new offer to the European audience will be sight not to be missed."