Yes, there are things releasing that aren't Mario Maker this week.
Aside from the big, constructive elephant release this week of Super Mario Maker, there's a pretty decent lineup for the Wii U on the eShop. The 3DS has had a retail release since Tuesday with the launch of Hatsune Miku Project Mirai DX, and Alex's review might draw some comparison to chocolate, but you probably went retail on this one anyway for the LE goodies.
The 3DS eShop is relatively quiet this week aside from Miku, but the Wii U is a tad busy. Probably the biggest game on the list is The Swindle, the latest game from Curve Digital (Stealth Inc 2) and the Wii U VC release of Tecmo Bowl in honor of the upcoming throwball season.
Speaking of throwball, Europe picks up SMM and Mirai, but they've also got The Swindle as well as NISA picking up Atlus's April release of Etrian Mystery Dungeon and its DLC.
North America
Wii U Retail
Super Mario Maker (US$59.99/C$69.99: available midnight Eastern, preload available)
3DS Retail
Hatsune Miku Project Mirai DX ($39.99/$50.29: since Tuesday)
Wii U eShop
The Swindle ($12.49)
Q.U.B.E Director's Cut ($7.99/$10.54)
Star Sky ($4.00/$5.20)
Explody Bomb ($1.99/$2.69)
Funky Physics ($1.99)
Wii U Virtual Console
Tecmo Bowl (NES) ($4.99: upgrade eligible)
3DS Themes
Super Mario Bros: Famicom Cartridge ($1.99/$2.49)
Sales and Price Drops
The Swindle has a 15% launch discount until September 24.
Trine Enchanted Edition and Trine 2: Director's Cut are on sale until October 10.
Toys vs Monsters is $0.99 (from $3.99) until October 7.
EnjoyUp games (Abyss and 99Moves) are on sale until October 8.
Joindots titles (Gardenscapes, 3D Mahjongg and Pazuru) are on sale until September 24.
Europe
Wii U Retail
Super Mario Maker (€39.99 / £34.99: available Friday)
3DS Retail
Hatsune Miku Project Mirai DX (€39.99 / £29.99: available Friday)
Etrian Mystery Dungeon (€39.99 / £34.99: DLC available)
Wii U eShop
The Swindle (€14.99 / £11.99: €12.49 / £9.99 until 24 September)
Star Sky (€4.00 / £3.60)
Demos and Trials
Samurai Defender
Sales and Price Drops
Trine Enchanted Edition and Trine 2: Director's Cut are 50% off until 10 October.
AeternoBlade is €7.99 / £7.19 (regular €14.99 / £13.50) until 8 October.
TNT Racers - Nitro Machines Edition is €4.99 / £4.49 (regular €7.99 / £6.99) until 1 October.
AirRace Speed and AirRace Xeno are on sale through 8 October.
escapeVektor is €3.49 / £2.99 (regular €6.99 / £5.99) through 24 September.