Iwata believes their handling of marketing led to Wii's drop in performance, and promises future changes.
In their recent investors' conference, Nintendo president Satoru Iwata admitted that Nintendo shouldn't have marketed the system by themselves. Iwata expressed that "I now regret that we didn't tie up with someone outside the company to market the Wii. If we had done that, the fate of the Wii might be different." Wii sales have declined over over the past two years.
He added, "Now I am aware that we should not rely too much on ourselves. You will see what I mean by this when we market the 3DS and the Wii in the future." Iwata didn't specify which companies they were hoping to approach.