After losing $641 million over the holiday shopping season, EA's CEO discussed plans to bring Dead Space to the Wii along with 50 percent of their games "in terms of title counts."
The holiday season is usually a jolly one for video game companies, but not this year, and not for EA. The gaming giant just reported a loss of $641 million during their fiscal third quarter. Following the release of this information, EA CEO John Riccitiello stated that in order to increase profits and decrease loss the company would restructure their business plan and bring more publishing support to the Wii.
One way EA plans to gain Wii marketshare is by bringing over "core intellectual property" to the Wii, notably their Dead Space franchise. They will also be creating titles dedicated to what they see as a consumer "fascination with fitness," an effort spearheaded by a new EA tennis franchise within the EA Sports brand.
Riccitiello stated that EA's ultimate goal is to bring titles to the Wii that "rival Nintendo" themselves, aiming to become noticed on the Wii in a way that no other third-party publisher has. Since the Wii is regarded as the market leader, he promised that the Wii would receive "half [EA's] emphasis in terms of title counts."
Riccitiello ended his statement saying, "You live, you learn, you adjust and improve." With their plans to bring more support and titles to the Wii he stated that "this year's title slate is a significant improvement from last year."