Today, Aerosmith is appearing at the Hard Rock Café for a press conference and V.I.P. Launch Party for Guitar Hero: Aerosmith.
Aerosmith will debut the latest game in the burgeoning Guitar Hero franchise, Guitar Hero: Aerosmith, at the Hard Rock Café in Times Square today. The rock and roll themed restaurant will be "transformed into a Best Buy home theater/video game lounge" as Aerosmith will take part in a press conference to discuss their new game.
The press conference will be simulcast on the NASDAQ/Reuters screens above Times Square. After the press conference, there will be a V.I.P. celebration with demos of the new game.
Guitar Hero: Aerosmith will be available for the Wii on June 29 for $99.99.
Aerosmith Launches New Guitar Hero®: Aerosmith® Videogame Consumers Swarm Times Square to be the First to Play
Jun 25, 2008 - Activision, Inc.:
WHAT: One of America's greatest rock bands of all time - Aerosmith - will unleash the latest Guitar Hero fan frenzy in Times Square during the launch of their first videogame, Guitar Hero®: Aerosmith®. Steven Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer
will unveil the game at a press conference and VIP celebration at the Hard Rock Cafe.
Hard Rock Cafe will also be transformed into a Best Buy home theater/videogame lounge where consumers will be among the first to play the game on PLAYSTATION®3 before it hits store shelves on June 29.
WHERE: Hard Rock, Times Square - Guitar Hero: Aerosmith Video Game Experience and Aerosmith Press Conference
WHEN: Friday, June 27, 2008 4:00pm
- 2:30pm - Media check-in for Press Conference Open
- 4:00pm - Aerosmith Press Conference
- 4:30pm - VIP Launch Party
VISUALS: - Aerosmith band members speaking on stage
- Guitar Hero: Aerosmith videogame demonstrations
- Simultaneous screening of press conference on NASDAQ/Reuters screens above Times Square
VIDEOGAME OVERVIEW: Rock out to Aerosmith's greatest hits and experience American rock royalty's GRAMMY® award winning career with Guitar Hero: Aerosmith. The collaboration offers consumers an unprecedented level of access to Aerosmith's music catalog and an unbeatable soundtrack, with every Aerosmith song being a master recording. Guitar Hero: Aerosmith is available on June 29 nationwide for Xbox 360, PlayStation2, PLAYSTATION3, and Nintendo Wii.